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Health Communication and Health Information Technology

HC/HIT-1     (Developmental) Improve the health literacy of the population
HC/HIT-2     Increase the proportion of persons who report that their health care providers have satisfactory communication skills
Baseline: 51.6 percent of persons reported that their health care providers always involved them in decisions about their health care as much as they wanted in 2007
Target: 56.8 percent
Target-Setting Method: 10 percent improvement
Data Source: Health Information National Trends Survey (HINTS), NIH/NCI
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HC/HIT-5     Increase the proportion of persons who use electronic personal health management tools
Baseline: 14.3 percent of persons reported using the Internet to keep track of personal health information, such as care received, test results, or upcoming medical appointments in 2007
Target: 15.7 percent
Target-Setting Method: 10 percent improvement
Data Source: Health Information National Trends Survey (HINTS), NIH/NCI
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Baseline: 13.6 percent of persons reported using the Internet to communicate with their health provider in 2007
Target: 15.0 percent
Target-Setting Method: 10 percent improvement
Data Source: Health Information National Trends Survey (HINTS), NIH/NCI
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HC/HIT-6     Increase individuals’ access to the Internet
Baseline: 68.5 percent of persons reported having access to the Internet in 2007
Target: 75.4 percent
Target-Setting Method: 10 percent improvement
Data Source: Health Information National Trends Survey (HINTS), NIH/NCI
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Baseline: 75.6 percent of persons reported having broadband access to the Internet in 2007
Target: 83.2 percent
Target-Setting Method: 10 percent improvement
Data Source: Health Information National Trends Survey (HINTS), NIH/NCI
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Baseline: 6.7 percent of persons reported using mobile devices in 2007
Target: 7.7 percent
Target-Setting Method: 10 percent improvement
Data Source: Health Information National Trends Survey (HINTS), NIH/NCI
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Baseline: 79.5 percent of adults reported having friends or family members with whom they talk about their health in 2007
Target: 87.5 percent
Target-Setting Method: 10 percent improvement
Data Source: Health Information National Trends Survey (HINTS), NIH/NCI
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HC/HIT-8     Increase the proportion of quality, health-related websites
Baseline: 37.3 percent of online health information seekers reported easily accessing health information in 2007
Target: 41.0 percent
Target-Setting Method: 10 percent improvement
Data Source: Health Information National Trends Survey (HINTS), NIH/NCI
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Baseline: 25.0 percent of medical practices reported using electronic health records in 2007
Target: 27.5 percent
Target-Setting Method: 10 percent improvement
Data Source: National Ambulatory Medical Care Survey (NAMCS), CDC/NCHS
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HC/HIT-12     Increase the proportion of crisis and emergency risk messages intended to protect the public’s health that demonstrate the use of best practices
Baseline: 83.5 percent of crisis and emergency risk messages embedded in print and broadcast news stories include an explanation of what is known about the threat to human health in 2010–11
Target: 88.9 percent
Target-Setting Method: Minimal statistical significance
Data Source: CDC Crisis and Emergency Risk Communication Best Practices Study, CDC
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Baseline: 21.4 percent of crisis and emergency risk messages embedded in print and broadcast news stories explain what is NOT known about the threat to human health in 2010–11
Target: 27.5 percent
Target-Setting Method: Minimal statistical significance
Data Source: CDC Crisis and Emergency Risk Communication Best Practices Study, CDC
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Baseline: 15.5 percent of crisis and emergency risk messages embedded in print and broadcast news stories explain how or why a crisis or emergency event happened in 2010–11
Target: 20.9 percent
Target-Setting Method: Minimal statistical significance
Data Source: CDC Crisis and Emergency Risk Communication Best Practices Study, CDC
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Baseline: 25.4 percent of crisis and emergency risk messages embedded in print and broadcast news stories promote steps the reader or viewer can take to reduce their personal health threat in 2010–11
Target: 31.8 percent
Target-Setting Method: Minimal statistical significance
Data Source: CDC Crisis and Emergency Risk Communication Best Practices Study, CDC
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Baseline: 4.6 percent of crisis and emergency risk messages embedded in print and broadcast news stories express empathy about the threat to human health in 2010–11
Target: 7.7 percent
Target-Setting Method: Minimal statistical significance
Data Source: CDC Crisis and Emergency Risk Communication Best Practices Study, CDC
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Baseline: 16.4 percent of crisis and emergency risk messages embedded in print and broadcast news stories express commitment from the responsible or responding entity in 2010–11
Target: 21.9 percent
Target-Setting Method: Minimal statistical significance
Data Source: CDC Crisis and Emergency Risk Communication Best Practices Study, CDC
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HC/HIT-13     (Developmental) Increase social marketing in health promotion and disease prevention
Potential Data Source: National Survey of Public Health Competencies in Social Marketing: Survey of Association of Schools of Public Health (ASPH) member schools and accredited MPH programs (Florida Prevention Research Center, University of South Florida)
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