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TU-18.4 Data Details

TU-18.4 Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco marketing at point of purchase (convenience store, supermarket, or gas station)

About the Data

Description of the data source, numerator, denominator, survey questions, and other relevant details about the national estimate.

National Data Source
National Youth Tobacco Survey (NYTS); Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health (CDC/NCCDPHP/OSH)
Changed Since the Healthy People 2020 Launch
Yes
Measure
percent 
Baseline (Year)
85.7 (2009)
Target
77.1
Target-Setting Method
10 percent improvement
Numerator
Number of students in grades 6 through 12 exposed to point of purchase tobacco marketing
Denominator
Number of students in grades 6 through 12 who go to convenience stores, supermarkets, or gas stations
Questions Used to Obtain the National Baseline Data

From the 2009 National Youth Tobacco Survey:

[NUMERATOR:]

When you go to a convenience store, super market, or gas station, how often do you see ads for cigarettes and other tobacco products or items that have tobacco company names or pictures on them?

  1. I never go to a convenience store, supermarket, or gas station.
  2. All of the time
  3. Most of the time
  4. Some of the time
  5. Hardly ever
  6. Never
Data Collection Frequency
Biennial
Comparable Healthy People 2010 Objective
Not applicable
Methodology Notes

Students are considered to be exposed to tobacco marketing if they answer ‘all of the time,’ ‘most of the time’ or ‘some of the time’ or to the survey question. In 2011, the answer categories 'always', 'most of the time', and 'sometimes' were considered to be exposed.

Revision History

Any change to the objective text, baseline, target, target-setting method or data source since the Healthy People 2020 launch.

Description of Changes Since the Healthy People 2020 Launch

This objective was moved from developmental to measurable in 2013. The objective text was revised from "Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco advertising and promotion at point of purchase (convenience store, supermarket, or gas station)" to "Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco marketing at point of purchase (convenience store, supermarket, or gas station)" at the same time.