Description of the data source, numerator, denominator, survey questions, and other relevant details about the national estimate.
From the 2009 National Youth Tobacco Survey:
When you watch TV or go to the movies, how often do you see actors using tobacco?
Students are considered to be exposed to movie and television tobacco marketing if they answered ‘most of the time’ or ‘some of the time’ to the questions above. In 2011, the answer categories 'always', 'most of the time', and 'sometimes' were considered to be exposed.
Any change to the objective text, baseline, target, target-setting method or data source since the Healthy People 2020 launch.
This objective was moved from developmental to measurable in 2013. The objective title was revised from "Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco advertising and promotion in movies" to "Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco marketing in movies and television" at the same time.
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