Description of the data source, numerator, denominator, survey questions, and other relevant details about the national estimate.
From the 2009 National Youth Tobacco Survey:
When you read newspapers or magazines, how often do you see ads or promotions for cigarettes and other tobacco products?
Students are considered to be exposed to tobacco advertisements and promotions if they answer 'all of the time', 'most of the time', or 'some of the time' to the question listed. In 2011, the answer categories 'always', 'most of the time', and 'sometimes' were considered to be exposed.
Any change to the objective text, baseline, target, target-setting method or data source since the Healthy People 2020 launch.
Objective text was changed from Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco advertising and promotion in magazines and newspapers to Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco marketing in magazines and newspapers, and the numerator was chanced from Number of students in grades 6 through 12 exposed to magazine and newspaper tobacco advertising and promotion to Number of students in grades 6 through 12 exposed to magazine and newspaper tobacco marketing.
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