Description of the data source, numerator, denominator, survey questions, and other relevant details about the national estimate.
From the 2009 National Youth Tobacco Survey:
When you are searching the Internet, how often do you see ads for cigarettes and other tobacco products?
From the 2011 National Youth Tobacco Survey:
When you are using the Internet, how often do you see ads for tobacco products?
Students are considered to be exposed to Internet tobacco advertising if they answered 'most of the time' or 'some of the time' to the Numerator question.
The question wording 2011 was slightly different from that used 2009. In 2011, the answer category 'always' was also included as exposed.
Any change to the objective text, baseline, target, target-setting method or data source since the Healthy People 2020 launch.
The objective text was changed in 2013 from "reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco advertising and promotion on the Internet" to "reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco marketing on the Internet", and the numerator was changed in 2013 from "number of students in grades 6 through 12 exposed to Internet tobacco advertising and promotion" to "number of students in grades 6 through 12 exposed to Internet tobacco marketing".
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